A digital marketing strategy is part of a larger business plan that outlines how the organization will be able to reach its overarching business goals using digital channels as a means of reaching those goals. A successful business relies heavily on a digital marketing strategy. It is one thing to create a strategy, but the […]
Global pandemics have accelerated the growth of the digital marketing industry in the past few years. Organizations and consumers immediately turned their focus and activity to online interaction following the abrupt fall in in-person encounters. Marketers have been heavily investing in social media, email marketing, mobile apps, websites, landing pages, blogs, webinars, and a host […]